Industry

Online visibility for healthcare professionals in Agadir

Clinics, medical and dental practices, physiotherapists, laboratories, wellness centres: help your patients find you and book appointments, in line with the rules of your profession.

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Health & wellness: the challenges in Agadir and Morocco

To find a dentist in Agadir, a paediatrician in Inezgane or a physiotherapist open on Saturdays, people almost always start with Google and Google Maps. Patients want reliable, immediate information: specialities, address, opening hours, access and ways to book an appointment.

The healthcare sector calls for a particular approach: medical professions are subject to strict ethical rules on advertising, and information about patients’ health is sensitive data within the meaning of Moroccan law 09-08. We design informative, understated and secure set-ups that make patients’ lives easier without straying into promotion.

The industry’s digital challenges

  • Being found by nearby patients

    For “dentist Agadir” or “clinic Inezgane”, Google Maps listings are what appear first.

  • Informing without advertising

    Ethical rules govern how healthcare professions communicate: content must remain factual and informative.

  • Protecting patient data

    Forms, appointment booking and messaging can process health data, which requires a high level of security and confidentiality.

  • Easing the load on reception

    Online appointments, automatic reminders and answers to practical questions reduce calls and missed appointments.

Our solutions for your business

Informing rather than promoting

In Morocco, communication by doctors and other healthcare professions is governed by their ethical rules. A compliant website factually presents the practitioners, their qualifications, the procedures performed, opening hours and useful information for patients. It avoids promises of results, comparisons with colleagues, price promotions and the use of patient testimonials for commercial purposes. If in doubt, the recommendations of your professional body prevail.

What patients look for first

  • The specialities and procedures performed, explained simply.
  • Opening hours, including on-call and Ramadan hours.
  • The address, directions, parking and accessibility for people with reduced mobility.
  • How to book: online, by phone or by WhatsApp.
  • The documents to bring and the cover accepted (AMO, mutual insurance and private insurance).

Health data: a high level of requirements

Health information is sensitive data within the meaning of Moroccan law 09-08. A simple contact form can collect it: fields must therefore be limited to what is strictly necessary, transmission and storage secured, patients informed and, depending on the processing, the formalities completed with the CNDP. We favour proven appointment booking solutions and suitable hosting rather than improvised developments.

Wellness, fitness and beauty: more freedom, the same standards

Spas, gyms, wellness centres and beauty salons are not subject to the rules specific to medical professions and can communicate more freely: offers, social media, advertising. The same principles still apply: real photos, genuine reviews, clear information and respect for customers’ data.

FAQ

Frequently asked questions: Health & wellness

Can a doctor have a website in Morocco?

Many practitioners have an informative website presenting their qualifications, opening hours and how to book an appointment. This type of website must remain factual and must not constitute advertising. Check the recommendations of your professional body: we adapt the content accordingly.

Can online appointment booking be offered?

Yes, with a booking module built into the website or a specialised platform. Automatic reminders reduce missed appointments and lighten the workload of reception staff.

Can patient reviews be published on the website?

For medical professions, showcasing patient testimonials should be avoided, as it may be considered advertising. Reviews left spontaneously on Google remain visible on your listing: reply to them soberly, without ever mentioning medical information.

Can a chatbot answer medical questions?

No. An automated assistant can give information about opening hours, access or the documents to provide, but it must never give medical advice: it directs people to a consultation and, in an emergency, to emergency services.

Going further

Guides and other industries

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Health & wellness: let’s grow your business

Reply within one business day. We propose a strategy suited to your industry and your budget, in Agadir and everywhere in Morocco.